AI Insights · Timothy · April 2025
Top 5 Personal Finance Apps on iOS in Latin America: Q1 2025 Performance
Explore the performance trends of the top 5 personal finance apps on iOS in Latin America during Q1 2025, highlighting downloads, revenue, and active users.
In the first quarter of 2025, the personal finance category on iOS in Latin America saw notable activity. Here's a look at the top five apps:
Mobills - Budget Planner from Toro Investimentos Ltda. showed a fluctuating pattern in weekly revenue, beginning at $28K and peaking at $31K in early January before settling around $19K by the end of March. Weekly downloads mirrored this trend, starting at 16K, dipping mid-quarter, and recovering to 11K. Active users began at 345K, experiencing a decline to 256K before rebounding to 281K.
Splitwise saw its revenue peak at $12K in late February, maintaining a steady average thereafter. Downloads began strong at 33K but tapered to 6K by the end of March. Active users showed a similar decline from 311K to 247K.
Organizze Budget Planner experienced a revenue increase in January, peaking at $11K before ending the quarter at around $6K. Downloads started at 4K, dropping to below 1K mid-quarter, and active users fluctuated, ending at 66K.
Expense Tracker - MonAi had a stable revenue flow around $1K to $3K. Downloads began at 22K, saw a dip, and stabilized at 2K by March.
Wallet - Daily Budget & Profit from BudgetBakers s.r.o. began with a revenue of $2.6K, fluctuated slightly, and ended at $1.8K. Downloads and active users remained relatively stable, finishing the quarter at 1.7K and 19.8K, respectively.
These insights are based on data from Sensor Tower, where you can find more detailed analytics and trends.
